Tuesday, September 13, 2016

New website ready to go - finally

Looking back at this blog site, it seems I retired from the blog the same time Kobe retired from NBA. I can not believe it has been five months since my last update.

Anyways, today I promise myself to write more blogs and frequently as well.

I have something to share with the world today. My first website regarding solar power is up and running. The website is http://solarwisely.com.au.

The website you see on that link is likely the 4th version. Over the past three months, I have build up the site only to tear it down. And I did that three times. Let's just say that it was hard for me to figure out what would work and what wouldn't - in terms of the concept for my business.

At first, I built the site offering only a commercial solar consulting, offering small businesses a paid consulting service. Then, in the second version, I decided to add residential sector and developed content for residential prospects as well.

One day, I sent out emails to my "old" commercial solar leads that I had saved from previous job as a salesman. Sixteen of them. I explained what I did and offered them my service at a discounted price because we had met before. I typed an email between 450-500 words and sent the same email to all of them.

Response? Zero, nada, nothing, zilch.

Would you be frustrated with that kind of result? I did. But I didn't give up.

May be they were just not interested in the product (solar) or my service. May be the email went to their spam folder. May be they have saved the email for future. Whatever it may be, I had to move on because it didn't work.

I stripped down the website and all it's content and decided to build a blogging site instead. Since my site http://solarwisely.com.au was a wordpress site, that was pretty easy. The hard part was generating the contents. But I had to do it. So, I set my mind to it.

As a first time blogger, I know I have a lot to learn about writing and blogging in general. The learning curve can be pretty steep but I am hoping it won't be that difficult.

The latest version of http://solarwisely.com.au has both the concepts implemented - blogging and consulting.

I realized if I am already blogging and trying to rank my website in search engine, why not have consultation service as well. People visiting my site to read my blog will already have some interest in solar and if they see that I offer consulting service, some might be interested as well.

There you have it. My final business model. Now, the only thing standing between me and the success is a really good blogging habit. I have to develop that habit, one day at a time.

Until next time...